I was recently asked why I decided to pursue mass communication after being a social worker. The answer is simple.
At the time, I was burned out on social work for the same reasons that other social workers get burned out – it was a thankless job with low pay. In addition, the agencies in which I worked often depended on clients’ actions. If they decided to leave before finishing their goals, the agencies lost money.
That system never sat well with me.
However, the situation I am in now – or could possibly be in later – is different. I’d be in a position where I’d be helping people and I could continue my writing, which would benefit the agency and it’s customers.
On top of that, I now have mass communication skills that I didn’t have before. These skills would allow me to promote an agency and let people know about the business of social work.
You see, all too often, social work gets a bad rap. Sure, there are reasons for the bad reputation. However, that’s because people don’t know what can be provided.
If I were to obtain another social work position, I could easily step back and look at how they are promoting themselves. After doing that, I could suggest things.
As I’ve said many times, this is a new time we live in. No matter what your business is, if you don’t have a social media presence, it’s almost as if you don’t exist because people who don’t know your business already will not know what you’re about.
You have to be willing to promote yourself and not only discuss what your business does, but how it will benefit the consumer AND how it is different from your competitors.
If you can’t do that, stick a fork in yourself – because you’re done.