Over the years, I have developed good writing skills. I research, interview, outline my story and plan what I’m going to say. But, without a good design, writing in today’s world means nothing.
That’s why I am so thankful to a friend of mine who told me about Canva. It’s a website and app that allows you to use templates for all your needs. Writing? Social Media? Presentations? Whatever you need, you can find a template for it. I’ve started to use the site for my social media posts, and I’ll continue to use it for many other things.
But, here’s the point. You have to be willing to make your pieces visually appealing. I used to think that good content and keywords were enough. I even wrote a post about SEO. But, content without a visual piece isn’t enough anymore.
In the day and age of apps like Snapchat and Instagram, you need an eye-catching image that will draw people to what you want them to see. Whether it be an article, event, or anything else, you must have something that draws people in. Otherwise, they’ll just scroll right by it, and your post – which you may have worked hard to produce – will mean nothing because nobody will even look at it.
There are several apps and websites out there. While Canva is great, you can also start from scratch with Adobe Creative Cloud. They have products like Photoshop and InDesign that allow you to create images from scratch or improve upon photos that you’ve already taken.
Sure, some social media apps have filters now. But, taking the easy way out often limits your abilities. If you want to get ahead, and make your images stand out, then get creative.
It may take time and patience. But, it’ll be worth it in the end. Everyone who sees it – friends, family and future employers – will notice your creative skills, and start looking for more.
But remember – you need something visually appealing to catch people’s eye. Even with social media posts. If you don’t have an image or photo, people will pass right by it because – chances are – the very next post has something more appealing to look at.
So, what are you waiting for? Get creative with your message. Take the time to make something that looks great.
The question is – What will you create next?